Segmentation with intent
First-time buyers, collectors, high-value clients and lapsing customers deserve different messages. We define the segments, then hold the discipline of sending less, better.
Klaviyo & customer retention
Retention that reads like a letter from the brand, not a campaign.
As a Klaviyo consultant we build the lifecycle programme behind a premium purchase: welcome, consideration, post-purchase care, servicing reminders and quiet win-back — segmented properly, and written in your voice.
Flows that carry the brand
Welcome, browse and cart recovery, post-purchase, care and servicing, replenishment and win-back — designed as customer experience, not as pressure.
Connected to the inbox
Retention and support share the same view of the customer, so an email never contradicts what a specialist told them yesterday.
Measured on relationships
Repeat rate, revenue per customer and unsubscribes are read together. Growth that costs you list health is not growth.